Junior Brand Manager в г. Алматы

Junior Brand Manager в г. Алматы

KEY RESPONSIBILITY AREAS:

• Develop marketing platforms, processes, procedures, and tools to enable regional teams to efficiently execute marketing plans and initiatives and improve the brand’s marketing capabilities.
• Develop the marketing calendar, defining campaigns, setting marketing mix guidelines, developing creatives briefs, and working with local teams to cascade and execute those campaigns in ME.
• Lead brand digital media efforts targeted local digital campaigns, social media, and brand influences.
• Establish market opportunities consisting of partnerships and sponsorships with key organizations, grand opening campaigns, and other transaction driving initiatives.
• Responsible for all internal and external brand messaging elements, including but not limited to in-restaurant POPs, community flyers, radio etc.
• Utilize consumer research programs to adjust the consumer model in established markets and execute competitor analysis, consumer habits, and initiate product improvements to meet market needs.
• Manage brand marketing assets such as menu framework, new product request, brands style guide and trademarks.
• Manage the annual marketing budget to ensure all financial goals and deadlines are met.

QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s Degree. In Marketing or related field
• MBA preferred
• 1-3 years’ experience with proven results in Marketing.
• QSR experience is a plus.
• Solid knowledge of all Marketing Trends in similar businesses.
• Proficient with Word, Excel, PowerPoint
• Strong communication skills
• Highly motivated, Creative, and Agile
• Strategic decision-making skills
• Team Management skills to lead the Marketing teams across the Region
• Strategic business-building oriented thinker
• Excellent verbal and written communication skills